Professional Development Blog

Insights, tips, and tools for professionals interested in a variety of management topics, including marketing, innovation, and strategy.

Marketing

How to Implement Creative Marketing Strategies at Your Organization Marketing

How to Implement Creative Marketing Strategies at Your Organization

Your company or organization is losing market share, and you need some fresh ideas to turn things around. Your team gathers i...

3/17/2020 | 7 minute read

Why Marketers Should Start Thinking Like Designers Marketing

Why Marketers Should Start Thinking Like Designers

The greatest challenge for marketers today is keeping customers engaged. It's no longer enough to build awareness. You need t...

7/29/2016 | 4 minute read

Successful Social Media Marketers Focus on Customer Needs Marketing

Successful Social Media Marketers Focus on Customer Needs

In the digital marketing arena, the adage "content is king" has become a mantra. But it's no longer enough to create fresh, c...

4/02/2015 | 8 minute read

Top Skills Every PR Professional Should Have Marketing

Top Skills Every PR Professional Should Have

Communications professions are more dynamic today than they have ever been. And with the shifting media landscape, the pletho...

7/31/2014 | 5 minute read

Creating a Positioning Statement? Position the Problem, Not The Product Marketing

Creating a Positioning Statement? Position the Problem, Not The Product

Positioning is arguably the most critical element of company strategy. Before you can win business with customers they need t...

8/01/2013 | 4 minute read

Product Development Should Focus on Customer Needs Marketing

Product Development Should Focus on Customer Needs

As an advisor to mid-size companies, I continue to be struck by how few leaders make it a strategic priority to talk with the...

4/04/2013 | 5 minute read

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